Ebola News


Jan

06

2015
Bong County, Liberia - October 9, 2014: An Ebola response team from the Bong County Ebola treatment unit educates a town in Bong Mines about Ebola. Their ambulance has already collected many people from this town. Several have died, but there has been at least one survivor who has returned. Photo by Morgana Wingard

Anthropology and Ebola Communication

Health communication has often drawn from the discipline of marketing in conceptualizing how we do what we do, especially when it comes to health issues where people need to use a product or service. Health marketing is concerned primarily with what people do. Another discipline that is increasingly recognized as crucial to the fight against Ebola is anthropology. If marketing is concerned with what people...

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Dec

02

2014
The Power of Behavior Change

The Power of Behavior Change

The journal Nature has a special on Ebola, collecting all its reporting on the virus in one place. One of those articles, Models overestimate Ebola cases, is on the failure of mathematical models to accurately predict the epidemic’s course. In an interesting letter responding to that article, the authors credit “altered cultural perception” that allowed for behavior change, changing the course of the epidemic for the...

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Nov

24

2014
Ebola is Real: Using Theory to Develop Messaging in a Health Crisis

Ebola is Real: Using Theory to Develop Messaging in a Health Crisis

Question: What is the difference between these two messages? “Ebola is real! If you get it, you’ll die!” and “Ebola is real! If you seek treatment you have a fifty-per-cent chance of recovery?” Answer: Theory. The Extended Parallel Process Model, or EPPM, to be exact. These messages come from a great article in the New Yorker on the use of “culture makers” (i.e. entertainers, community...

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Nov

11

2014
What Can Be Done to Reduce Stigma and Help Communities Get Beyond Fear

What Can Be Done to Reduce Stigma and Help Communities Get Beyond Fear

In ancient Greece, slaves and traitors and other undesirables were marked or branded to show their lowly status and allow people to shun them. From that practice we get the word stigma, or mark. Today we use the word to describe the discrimination and social shunning people experience for myriad different reasons – sexual orientation, disease status, weight, ethnicity. As Ebola has spread, so has...

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Nov

05

2014
Ebola, Hand-washing and Oral Rehydration Therapy

Ebola, Hand-washing and Oral Rehydration Therapy

The question of Ebola communication has focused mainly on, well, Ebola. But beyond knowledge of how the virus is spread and what to do if you get it, there are practices and skills that public health people have been communicating about for decades that can help with prevention and, possibly, survival. Two big ones are hand-washing and Oral Rehydration Therapy (ORT). Hand-washing is one of...

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Oct

28

2014
UNICEF and partners conduct Ebola education sessions at schools throughout the capital, Conakry

The Art of Adaptation When Adapting Communication Materials in a Hurry

If you Google “brochure” and “family planning,” you get page after page of links to brochures, most of them to reputable materials you can use. But replace “family planning” with “Ebola,” and there aren’t so many options. The outbreak, and our response, is simply too new. If you are in need of a brochure (or poster or radio spot or whole communication strategy) for Ebola...

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