Reach Every District (RED) Strategy: A Response for Community Participation and Ownership


Click the image to view the strategy.

The RED strategy was a wakeup call to community leaders and members to accept the reality that we had a problem on hand and the only solution in addressing this deadly disease was to make “Ebola everyone’s business”. Through empowerment, communities took ownership of the EVD response in their various areas to stop the transmission of the virus. Communities transmitted the correct messages in their local dialects and conducted active case search, reported sick or suspected cases, supported quarantined communities with food, water, and other basic needs until the MOH and partners could respond. It also drew the attention of the public that no matter what the situation may be the involvement of everyone in the EVD response paid off.

Liberia: The Anti-Ebola Regulation

anti1These regulations were issued in November 2014 by Liberia’s Ministry of Health & Social Welfare.

[Download] The Anti-Ebola Regulation


Government of Liberia: Spread the Word, Not the Disease Poster

unicef2 The poster has information about how the virus is transmitted from animals to humans. The audience is Liberian communities where introduction of the virus from bushmeat is a primary danger. The poster is clear, bright, and understandable.

Original Poster

Government of Liberia: Protect Yourself Poster (If you have symptoms…)

With-symptomsThis poster’s audience is the general community in Liberia and has information on protecting yourself and your family, and steps to take to seek care. It has clear calls to action, is well-designed, and the use of graphics makes it appropriate for low-literacy populations.

Government of Liberia: Protect Yourself (Do’s and Do Not’s)

Dos-and-DontsThis poster’s audience is the general community in Liberia and has information on what to do and what not to do to protect yourself and your family. It has clear calls to action and is bright and attractive. It has good use of graphics. The use of text makes it appropriate for an audience that can read.