The RED strategy was a wakeup call to community leaders and members to accept the reality that we had a problem on hand and the only solution in addressing this deadly disease was to make “Ebola everyone’s business”. Through empowerment, communities took ownership of the EVD response in their various areas to stop the transmission of the virus. Communities transmitted the correct messages in their local dialects and conducted active case search, reported sick or suspected cases, supported quarantined communities with food, water, and other basic needs until the MOH and partners could respond. It also drew the attention of the public that no matter what the situation may be the involvement of everyone in the EVD response paid off.
The poster has information about how the virus is transmitted from animals to humans. The audience is Liberian communities where introduction of the virus from bushmeat is a primary danger. The poster is clear, bright, and understandable.
This poster’s audience is the general community in Liberia and has information on protecting yourself and your family, and steps to take to seek care. It has clear calls to action, is well-designed, and the use of graphics makes it appropriate for low-literacy populations.
This poster’s audience is the general community in Liberia and has information on what to do and what not to do to protect yourself and your family. It has clear calls to action and is bright and attractive. It has good use of graphics. The use of text makes it appropriate for an audience that can read.
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Health Communication Capacity Collaborative (HC3) Cooperative Agreement #AID-OAA-A-12-00058. On-going support is provided by Breakthrough ACTION with support from USAID's Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP). The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.