This article (published in Military Medicine (2020) provides tips for leaders on “what to communicate and how to communicate” during a crisis, using lessons learned from the Ebola outbreak as well as lessons now emerging from the Coronavirus Disease 2019 (COVID-19) pandemic. This perspective offers practical guidelines for leaders identified here as the 3 W’s and 4C’s of crisis communication.
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Health Communication Capacity Collaborative (HC3) Cooperative Agreement #AID-OAA-A-12-00058. On-going support is provided by Breakthrough ACTION with support from USAID's Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP). The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.
