This article (published in Military Medicine (2020) provides tips for leaders on “what to communicate and how to communicate” during a crisis, using lessons learned from the Ebola outbreak as well as lessons now emerging from the Coronavirus Disease 2019 (COVID-19) pandemic. This perspective offers practical guidelines for leaders identified here as the 3 W’s and 4C’s of crisis communication.
The Ebola Communication Network was originally developed by the Health Communication Capacity Collaborative (Cooperative Agreement #AID-OAA-A-12-00058) and expanded under Breakthrough ACTION (Cooperative Agreement #AID-OAA-A-17-00017) both under the leadership of Johns Hopkins Center for Communication Programs. This website is now maintained by Johns Hopkins Center for Communication Programs and its contents are the sole responsibility of CCP. The contents of this website do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.