04 Nov 2016
House to House Campaign: Covering the Country in Sierra Leone
Supported and launched at the highest level, His Excellency the President, Dr. Ernest Bai Koroma, went on National television and radio on the evening of 18 September and declared a “sit at home” for the period from 19 to 21 September 2014 to facilitate the implementation of the nationwide House to House Family Sensitization Campaign. Council chairmen and traditional leaders replicated this symbolic launch with similar events at districts and chiefdoms across the country. The MOHS, in collaboration with UNICEF, WHO, other partners, and line Ministries, conducted the campaign.
The goals were to:
• Achieve community ownership and participation in the EVD response;
• Engage the community in contact tracing and mitigating transmission risk; and,
• Lay a foundation for health sector recovery via interactive confidence building.
The objectives of the campaign were to:
• Reach 100% of households in the country with correct information on EVD;
• Increase community acceptance of EVD affected persons, especially children;
• Promote hand washing with soap at the household level;
• Rebuild public confidence and trust in the health system; and,
• Install neighborhood watch structures at community level.
Brandon Desiderio is the web specialist for Health Communication Capacity Collaborative (HC3). He's a communication for development professional with background in social media marketing, digital journalism and web development. Before joining the HC3 team and the Johns Hopkins Center for Communication Programs, he worked for Catholic Relief Services. His interests include community ownership, utilizing media as a force for positive social change, innovative communication technologies, and program design for gender and sexual minorities. Brandon holds a BA in Communication from Cabrini College.