This practice briefing sets out what BBC Media Action learned in delivering and supporting health communication in response to the Ebola crisis in West Africa in 2014–15, focusing specifically on their activities in Sierra Leone. The paper aims to contribute to a body of knowledge about how to best harness and deploy media and communication in public health emergencies. It also underscores the need for the global community to plan and invest in communication long before any crises take hold, to ensure that communication plays a central role in reducing the impact of future crisis events.
This paper summarizes gaps in the knowledge on uptake of preventive measures for Ebola Virus Disease (EVD), findings from studies that have been conducted on treatment and management of EVD, Barrier Analysis studies on behaviors related to EVD, and the lessons learned from these studies. This paper is primarily addressed to governments, NGOs, Faith-based organizations (FBOs), Community-based organization (CBOs), social and behavioral change professionals and frontline workers, researchers, and program planners. It is intended for anyone interested in understanding the key behavioral determinants that affect uptake of behaviors that help in the prevention, early treatment and management of EVD, other communicable diseases similar to EVD (e.g., Marburg Virus Disease), and diseases that are transmitted by some of the behaviors studied (e.g., hand washing with soap).
This Field Guide was developed for the Social Mobilisation Action Consortium (SMAC). SMAC is comprised of BBC Media Action, U.S. Centres for Disease Control and Prevention, FOCUS 1000, GOAL and Restless Development. The CLEA approach builds on a history of Participatory Rural Appraisal (PRA), and takes inspiration from the Community-Led Total Sanitation (CLTS) approach and its success in Sierra Leone.
There is strength in unity. Help one another to fight Ebola! |Download|
This flyer stresses the importance of calling 117 to get early treatment for Ebola symptoms. |Download|
When a loved one has ebola, it is important for you to follow the proper steps to keep yourself and your family safe while you wait for help to arrive. |Download|
How to properly wash your hands using a bucket of water. |Download|
To protect yourself, follow these simple steps to removing gloves when working with patients with an infectious disease. |Download|
Explains that even after a negative test result for Ebola, you can still get Ebola and you need to take steps to keep you, your family, and Mama Salone safe. |Download|
Depicts the early symptoms of Ebola. Encourages calling 117 if you have any of the early symptoms. |Download|
This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the Health Communication Capacity Collaborative (HC3) Cooperative Agreement #AID-OAA-A-12-00058. On-going support is provided by Breakthrough ACTION with support from USAID's Bureau for Global Health, under Cooperative Agreement #AID-OAA-A-17-00017. Breakthrough ACTION is based at Johns Hopkins Center for Communication Programs (CCP). The contents of this website are the sole responsibility of Breakthrough ACTION and do not necessarily reflect the views of USAID, the United States Government, or Johns Hopkins University.