A Leaders Guide to Crisis Communication: Lessons from Ebola and COVID-19
This article (published in Military Medicine (2020) provides tips for leaders on “what to communicate and how to communicate” during a crisis, using lessons learned from the Ebola outbreak as well as lessons now emerging from the Coronavirus Disease 2019 (COVID-19) pandemic. This perspective offers practical guidelines for leaders identified here as the 3 W’s and 4C’s of crisis communication.